One of the main challenges of running a website for e-commerce is experiencing chargebacks. What are chargebacks? A chargeback happens when a client calls the credit company to dispute a purchase made using the credit card on your website. The customer can claim to have never authorized the payment or dispute the state of the product not being as stated on your website. There are also other varying valid reasons clients can give during a chargeback case.
The client’s credit card firm then contacts your merchant provider, where funds equal to the purchase done are frozen in your merchant’s account. If the chargeback issue is ruled in your favor, the funds are released back into your account. If the case is ruled against you, the funds are permanently deducted from your account and transferred to the customer’s credit card.
How to deal with chargebacks
Each retailer hates to receive a phone call, email, or letter showing there is a chargeback issue. Chargebacks lead to a waste of energy, money, resources, and time: you need to give evidence to show that the order was delivered in an appropriate manner and state. The product description should match the condition of the item to ensure you are on the safe side of the chargeback. Most of the typical chargeback cases take up to 90 days, making the funds inaccessible during the duration. Chargebacks are common for people who run e-commerce websites. There are several approaches used in reducing the chances of chargebacks occurring. Here are ways to that help in chargeback prevention:
Detailed product and FAQ pages
A comprehensive FAQ and product increase the chances of having the ruling of your chargeback in your favor. This is because you provide extensively informative websites and pages that adequately describe the products being sold.
Frequent inventory updates
In some instances, clients are acting out of ignorance when instigating a chargeback. There could be incidences where a product is out of stock without the knowledge of your webmaster. You should remove any product that is not in stock from your website. Upon receiving information that the product is out of stock, some clients opt to call the credit card service provider directly rather than ask for a refund from your business: this triggers a chargeback.
Provide quick responses to clients
Respond to all phone messages, emails, and letters received from your clients. It saves you the hassle of dealing with clients who call credit card companies after making inquiries: some clients may contact the credit card company as a result of a delayed response. Ensure you give timely responses to your clients on the online business sites to avoid a chargeback case from customers who seek a response to queries about the product or order in general.
Fast and timely submission of the supporting evidence
Be quick in submitting the tracking emails, numbers, and forms to the merchant provider. This enables you to fight the chargeback as soon as possible. Delayed sending of the relevant information could lead to the closure of the chargeback case with a ruling that is against you.
Most of the business challenges can be stressful and demanding. Dealing with a chargeback requires that you remain polite and professional to the client, causing the chargeback. With this, you can take the right steps as required by the chargeback cases.
Chargebacks can be costly as significant funds can be frozen in the merchant’s account. This can greatly affect your business by starving you of cash that can be used in the continuity and growth operations of the business.