Did you know that job candidates spend just 14 seconds looking at a job description before they decide if they want to apply? This means the first couple of sentences are crucial. If they aren’t compelling, a candidate may not bother to read anymore.
If you want to ensure your job ad is compelling, you have to use the right wording. Keep reading for some tips on how to do this.
Talk to Existing Workers to Find Out What the Role is Like
A job ad should speak to readers the same way car ads speak to a potential buyer. While the technical specifications are important, it is the way the vehicle (or job) is advertised that really “hooks” someone and convinces them to make a move.
Just listing all the technical details won’t work. You have to use wording that lets a candidate know if the job is the right fit for them, according to industry expert Eyal Gutentag.
Answer “What’s in it for Me” Immediately
In the first few lines of your job ad, you must answer the question “what’s in it for me.” Remember, a job candidate is going to spend 40 hours or more per week at their job, which means they need to love it. It may even define who they are. As a result, you have to make sure you are telling what the job is about and what a candidate is going to get out of it.
Writing Your Job Ad
When it is time to create a job ad, you need to make sure it is compelling and that a potential candidate will find the position appealing. To do this, be sure to use the tips found here, as this is going to help ensure your job ad stands out from the crowd and catches the eye of applicants.