An SEO initially mostly researches the market using keywords. Various tools serve as sources of information, especially the Google Keyword Planner. To be precise, an SEO usually does secondary research by using existing data. This is a shame because there is a comparatively cheap way to collect data yourself (primary research) with Google Surveys and thus to leave the SEO filter bubble.
With the following tips for collecting, processing, and processing keyword data, you can avoid question marks in the head of the addressee.
- Cluster All Keywords Thematically
As a rule, various individual keywords can be summarized under a common generic term (group) because they all relate to the same aspect of a topic and helps in SEO ranking(อันดับ seo which is the term in thai).
- Aggregate and Visualize
A clustered keyword list makes it possible to compare individual keyword sets with one another and to prioritize them. To make this possible, you should ideally sum up the search volumes per cluster.
- Combine the Data From Multiple Sources
Do you use the Google Keyword Planner for keyword research? That is good, but you get “only” the same data as many others. You can get a better starting point for your later analysis by using additional sources for keyword suggestions.
- Take a Critical Look at the Search Volumes of the Google Keyword Planner
Anyone who does not have a campaign budget in Google AdWords will only receive inaccurate data on the search volume via the keyword planner, as can be seen in the following screenshot.
- Do Not Relate AdWords Competition Numbers to SEO
In addition to the search volume, data on competition, and click price ( CPC ) from the keyword planner is often included in keyword research. Make yourself and others aware that this is data for the Google AdWords system. If the competition in AdWords is high, this usually applies to organic search, but the reverse is not always possible. A keyword can have little competitive value in AdWords because it doesn’t seem commercially attractive, but it can be competitive in organic search. The missing season for specific keywords can also give the Keyword Planner the appearance of little competition.